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TDC

About

I believe design has the power to create positive change.

Let’s make a tangible difference in people’s lives through design.

Portrait of Todd Crawford

Biography

Design is fundamental to how I think and operate. I am driven to create, refine, and elevate the environments and experiences around me, and I am motivated by solving meaningful problems through thoughtful, well crafted solutions that balance usability, aesthetics, and measurable impact.

I naturally zoom out to understand systems and strategy, then zoom in to refine the micro interactions and details that shape the experience. I move with urgency, but never at the expense of rigor. I am aiming for outcomes that are effective in the moment and sustainable over time.

Purpose matters to me. I want the work I contribute to have a lasting positive effect.

Design has been a constant thread throughout my life. Growing up with a father who ran an architecture firm, I developed an early appreciation for structure, craft, and disciplined creativity. That influence still shapes how I approach complex problems.

My path into design was shaped by a transformative experience at Disney and by a pivotal moment when a creative director at a printing press recognized the shift toward digital. Encouraged to embrace the internet, I moved into web development and design in 2004 and immersed myself in the evolving digital landscape. That decision led me to UX and UI, where I could merge aesthetics with strategy to craft seamless, intuitive experiences.

Two decades of graphic and digital design later, I have worked across high growth startups and a wide range of industries including B2B, B2C, ecommerce, and SaaS. My commitment to diversity and inclusion in design and technology shapes my approach and ensures that what I build is both impactful and accessible.

Today I focus on building high performing digital products that drive business success while improving people's lives. I am constantly refining my craft and pushing for the highest standards, because great design is not just about how things look. It is about how they work, how they feel, and what they make possible.

When I am not at my computer I am exploring new restaurants, watching movies, and following where technology is heading. I also spend time with my family and cheer on my son at his swim meets.

Capabilities and tools

Capabilities

  • UX design
  • UI design
  • Product design
  • Data visualization
  • Analytics dashboards
  • Design systems
  • User research
  • Accessibility and WCAG 2.1 AA
  • Prototyping
  • Creative direction
  • Enterprise SaaS
  • AI driven interfaces

Tools

  • Figma
  • FigJam
  • Figma Make
  • Miro
  • Adobe XD
  • Highcharts
  • Jira
  • Confluence
  • Monday
  • Salesforce Lightning
  • Glassbox Analytics
  • Drupal
  • React
  • Vue
  • JavaScript
  • Office 365
  • ChatGPT
  • Claude

Career

Where I have worked.

  • Houghton Mifflin Harcourt

    Senior UX Designer2025 to 2026

    Data visualization and reporting for statewide digital learning platforms. Led end to end UX and product design for large scale assessment platforms including Nebraska's statewide NWEA testing, translating complex data into actionable insight. Delivered dashboards, reporting workflows, and interactive visualizations that increased platform engagement 20 percent and improved educator satisfaction 25 percent. Built scalable design system components for data heavy interfaces and improved delivery timelines 15 percent while holding standards for usability, data accuracy, and inclusive design.

  • Horizon Blue Cross Blue Shield of New Jersey

    UI and UX Design Consultant2024 to 2025. Newark, New Jersey

    Healthcare and pharmacy SaaS. Led end to end design for prescription management and provider workflows, increasing user engagement 20 percent and improving delivery timelines 15 percent. Applied WCAG accessibility standards throughout and used Glassbox analytics to optimize user flows.

  • SMBC, Sumitomo Mitsui Banking Corporation

    Product and UX Design Consultant2024. New York, New York

    Secure, AI driven banking, trading, and wealth management platforms serving more than 1.2 million users under WCAG 2.1 accessibility and FINRA and SEC compliance. Developed user journeys, high fidelity prototypes, and interactive flows that reduced onboarding time 25 percent and improved engagement 30 percent. Mapped decision logic and edge cases, cutting QA and development rework 40 percent.

  • Analytic Partners

    UI Designer2021 to 2024. New York, New York

    Global marketing data analytics platforms. As one of two designers on client facing product teams, led end to end design of AI powered analytics tools and internal platforms. Rebuilt the flagship product from Angular to React, contributing 13 million dollars in additional revenue. Modernized legacy enterprise software, driving 25 percent year over year revenue growth.